14 Businesses Doing A Great Job At Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel helps potential customers to learn more about your brand help them solve their problems and feel confident to buy from you. Content is better suited to every stage of the funnel.

Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers engaged. Guides and templates that are gated perform well at this stage.

Awareness

At this point, customers are only aware of your brand and the services you offer. In this stage the content you create is intended to give answers and educate potential customers on the problems your solution solves, as well as what makes it different from competitors.

Think about the keywords your customers use when searching online. Keyword research can be used to determine what terms your target audience is using when they search online. This will assist you in determining whether your product or service is needed. This information can be used to create an editorial calendar and determine which content pieces are designed to target these keywords.

The creation of content for this phase of the funnel will also help you build brand loyalty among your customers. The more consumers learn about your brand, the more confidence they'll have in your capability to solve their issues. This results in greater conversion rates, whether it's purchase orders, newsletter sign-ups or click-throughs to your website.

A well-planned strategy for content will aid in closing this gap in conversion. For example, if you find that the vast majority of your content is aimed at awareness but not enough is influencing buyers towards a purchase decision, you could increase spending on advertising campaigns to focus on middle-funnel keywords.

Another way to boost your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, providing you the chance to show your customer service. This can range from tweeting good reviews to promoting special offers.

You can also use existing content to help buyers move through the funnel, like case studies or blog posts. For example, if you write a blog post on the advantages of your product than a competitor's and you want to post it on social media and ask readers to subscribe to your mailing list to receive more information. You can also encourage a conversion in this stage by asking your audience to include your name in their social media posts after having used your product. This will motivate others to do the same and spread the word about your company.

Inquiry

A successful content strategy will consist of a variety types that attract customers at every stage of the funnel. Brand awareness campaigns, for instance may include ads as well as blog posts and infographics addressing common objections and concerns. This content can be further shared via social media and email to drive organic traffic.

As consumers move through the decision-making process when they are considering their options, they begin looking for specific features of products that will assist them to make a purchasing decision. This phase is a great time to use FAQ pages. Utilize keyword research tools such as Ubersuggest or search popular industry hashtags to find the questions your readers are asking. Create answers to these questions, and then add them to your content funnel map.

In this phase it is essential to present an enticing and compelling argument that shows how your product or services will solve their problems and earn them more money. The content should also emphasize the distinctiveness of your brand compared to that of your competitors.

This is a relatively easy stage to measure, as consumers are making a decision whether they want to buy. Consider metrics like conversion rate, payment figures and click-through rates to see whether your efforts are producing results.

As consumers move into the advocacy stage they become loyal fans of your brand and share your content because they feel so strongly about it. This is a highly effective method of growing your audience. But you'll have to focus on creating content that encourages people to share, rather than focusing on purely engagement metrics. Utilize Sprout Social, for example to track the number of shares on social media that are a result of your marketing efforts with content. This will give you a more accurate view of the impact you have.

Decision

They are looking for content at the decision-making stage that validates the purchase and explains how to use the product. At this stage, they want to be certain that your product will solve their problem and justify the cost. Quality content is essential at this point, including product guides video, case studies and customer success stories. Customers also want to be in a position to ask questions and get answers from your support team. It's a great method to delight your customers and inspire them to share their experiences.

At this point, you're hoping that the customer will become a brand advocate and promote your product to their friends and colleagues. To convert these advocates to raving customers, you will need to provide them valuable information that will help them make the most of your product or service. This can be done by creating personalised newsletters, tutorial videos, free trial offers and loyalty programs.

It's time to begin focusing on retention after your audience has changed from leads to paying customers. The traditional funnel for content marketing models tend to see revenue as the end of the journey, but it is important to keep in mind that consumers will continue to interact with brands even after they have purchased. This is why it's essential to redefine the funnel as a loop model, rather than a static structure that concludes with revenue.

While traditional funnels for content marketing can help you develop your strategy, they don't account for the complexity of the buyer's journey. Instead, reimagining the funnel as a loop model will assist you in developing an effective and more holistic content marketing strategy. By planning for each stage of the journey you'll be able develop content that will engage your audience and generate conversions. You can then use the data from conversions to optimize and test your strategy. Are you ready to see how this approach will benefit your business? Contact us today to request a free content marketing guidebook.

Retention

A content marketing funnel is a useful tool that can assist companies plan their strategy, implement it and measure its success. It also gives them an understanding of the gaps in their strategy for content that must be filled. For instance the case where a brand has a lot of content that is geared towards the public's attention and interest, but few pieces targeted towards the middle of the funnel, they should focus on creating content geared towards this stage.

Use tools like Ahrefs which analyze the average time spent on the page and bounce rate of each piece to determine how specific your content is. The higher these numbers, the more effective your content.

After you've put together content for the top of your content marketing funnel It's crucial to keep it fresh and relevant.  best content marketing tool  will ensure that your audience stays engaged and interested in your brand and the products or services it offers. This can be done by creating new content which is focused on key words, addresses questions your audience is likely to search for, and highlights current information about your product or industry.

When your customers enter MOFU the audience will be looking for more details about your product or services as well as solutions to their problems. In this moment, it's important to build trust by providing honest reviews and demonstrating the value.

In the final stage of your content marketing funnel, your audience will decide if or not to purchase. This is typically done via gated content that requires an email address or other method of registration to gain access. This content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team will follow up.

While customer retention largely falls in the hands of your support and sales teams, you can still influence the journeys of your customers your brand by generating content that delights them throughout the entire marketing funnel. This could include useful resources, behind-the scenes information and special promotions that only your customers have access to. If you can build trust to your customers, they will become your best advocates and will help reduce your sales cycle.